What’s the Tee? Real Steps. Real Tools. For T-Shirt Business Owners Who Show Up

You’ve watched the videos.
You’ve read the posts.
You keep hearing what you “need” to do to start a t-shirt business.

What nobody explains is how.

This ebook was created for the people who are tired of vague advice, gatekeeping, and being told to “just figure it out.” Inside, I break down the actual steps behind the advice you hear all the time so you can stop guessing and start building with clarity.

This is not motivation.
This is not theory.
This is not a 30,000-foot overview.

This is the how.

If you’re heading into a new year ready to stop winging it and finally move with intention, this is your starting point.

What’s the Tee? is your 81-page step-by-step roadmap for building (or rebuilding) a T-shirt brand that’s profitable and sustainable. I’m sharing the lessons, strategies, and real-world experience I wish I had when I started, so you can skip the guesswork and move straight to growth.

Who This Ebook is For (and Who It’s Not For)

Not for you if…

• You’re looking for a quick cash grab
• You think one viral design or machine will make you rich overnight

Perfect for you if...

• You’re a new entrepreneur ready to start strong
• You’re a current business owner ready to fix what’s not working or learn new things
• You’re serious about doing the work and building something real

I don't sell dreams. This book won’t magically build your business overnight. But it will give you, insight, proven steps, resources, and mindset to create a business that lasts, if you’re willing to put in the work.

Inside, you’ll learn:

✔️ Printing methods explained, vinyl, transfers, screen print, DTF (clear and simple)
✔️ Pricing strategies that protect your profit
✔️ SEO & social media tips to get your tees in front of buyers
✔️ Common mistakes that cost beginners and seasoned sellers time and money
✔️ Mindset shifts to help you stay consistent and motivated

Exclusive Resources:

• Startup Costs Checklist with real pricing so you know what to expect before you invest
• Vendor List with suppliers I trust (includes continual updates over time — so your resources grow with you)
• Free Tip Sheets for quick wins and everyday guidance
• Checklists for easy reference while you work
• Glossary to make industry terms simple and approachable
• Direct link to my Amazon Storefront with only products I personally use or have used in my shop

Why You’ll Love It

• Straightforward, real-world advice you can apply right away
• A mix of strategy + tools that works for both newbies and current sellers
• Resources that keep giving you value long after you finish reading